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Lesson 12 - Assignment

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Q Write an explanation of the “diffusion of Innovation” theory after reading PRODUCT ADOPTION AND THE CUSTOMER JOURNEY (page 329). The summary must be at least 300 words. Your essay must be written in APA style, with a reference page and a cover page. APA requires double space. Your essay will be checked for originality via SafeAssign. There is not a target for matching but your instructor will be assessing that you have used your own words with proper in-text citations and quotation marks for direct quotes.

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The theory of diffusion of innovation implies that there will always be customers obtained or prepared to get their desires juxtaposed with some form of innovation (Das, 2020). This is because innovative services as well as innovative products will always be something ready to be explored by organizations and customers. The future of innovative products as well as innovative services can be decided by the level of diffusion the innovative product or service can reach. There can be customers satisfied with the ways in which specific types of products can be adopted by specific types of organizations.